Why is networking so important?
Yeah we get it. Small talking with random strangers about business developments in your sector isn’t anyone’s idea of a picnic. But networking is a super important means of succeeding in the job market and accessing roles which you otherwise might never even come close to.
Some studies have concluded that only 40% of jobs are actually advertised, and the rest are filled by connections within the industry. It’s an unfair way of doing things and is why the senior ranks of many industries are still inaccessible, but until the job market changes, if you want to get ahead you’re going to have to play the game.
You’ve probably heard the phrase ‘It’s not what you know, it’s who you know’ countless times. And while we would stress that having the skills and experience to back yourself up is essential, knowing the right people can help you get your foot in the door, and having a quality mentor will enable you to outstrip the competition. So how do you do it?
Social networking
Social networking is not usually as effective as face-to-face networking, but is still worthwhile to pursue. And let’s face it, 18-24-year-olds are more adept at using social media to achieve their goals than any other generation.
LinkedIn is the most obvious platform to do this, although it can be hard to connect with people without some kind of introduction beforehand. Keep your LinkedIn profile up to date, share updates on your work and engage with your connections to make the most out of the channel.
Twitter is also a really useful resource for making connections, and can often be easier for nurturing conversation and developing relationships. You can follow someone at the click of a button and retweet/like/comment on their Tweets to show your interest in their work and ask questions.
Allow conversations and relationships to develop in the same way you would in a face-to-face interaction – don’t drop someone a message out of the blue asking for work experience or a favour. Also don’t become a stalker; you don’t have to like every single thing they post.