Social media
Your social media presence is a crucial part of anyone’s personal brand. First off, employers will check your online presence before inviting you for interview or offering you a job. You need to make sure that not only is what they find there all above board, but that there’s potentially something to offer them too. You need to portray all this is while maintaining a semblance of your own personality and uniqueness. Here are some top tips:
Cull the negative/offensive/embarrassing pieces of content on your social media.
Hide, privatise or remove anything related to drugs, alcohol or those embarrassing Freshers’ photos from first year. A personal brand shouldn’t be all of you, it should be the best of you. Yeah, it shows what a fun person you are and hey, we were all kids once. But now is the time to set aside childish things and become a real employable adult. It rings alarm bells in employers’ heads if you can’t tell the difference between what the public should see and what should remain between you and your friends, so make this a priority.
A personal brand shouldn’t be all of you, it should be the best of you.
Facebook’s privacy settings will allow you to hide certain things individually. With Twitter and other platforms, you may wish to consider a business and personal account. Otherwise, just be careful what you post.
Start by following and liking accounts that resonate with you and interact with them.
The only way to stay relevant is to be relevant, after all. Twitter is great for this. In this situation, your competitors aren’t necessarily your enemies. If you see someone creating the kind of content you want to see or create yourself, go out of your way to support them. Like them, follow them, and share on your own pages. Who knows? This might lead to a partnership down the line.
Next, start creating your own original content.
To mark yourself out from the millions, you need to start creating things that people come only to you for. If they can get the same kind of content elsewhere in a format that appeals to them, they will. Make something that’s unique to you, and people will return again and again to consume it. Have a particular art style? Post your masterpieces regularly. Like to write about a particular subject? Tie yourself to it and inject your own personality in.
Make something that’s unique to you, and people will return again and again to consume it.
The key here is constantly and regularly updating your channels with original content. If you’re a student, motivate yourself to create by joining similar societies. Write for your student newspaper, start a video blog with friends, get involved in raising and giving – all of this makes for great social content.
Social media
Your social media presence is a crucial part of anyone’s personal brand. First off, employers will check your online presence before inviting you for interview or offering you a job. You need to make sure that not only is what they find there all above board, but that there’s potentially something to offer them too. You need to portray all this is while maintaining a semblance of your own personality and uniqueness. Here are some top tips:
Cull the negative/offensive/embarrassing pieces of content on your social media.
Hide, privatise or remove anything related to drugs, alcohol or those embarrassing Freshers’ photos from first year. A personal brand shouldn’t be all of you, it should be the best of you. Yeah, it shows what a fun person you are and hey, we were all kids once. But now is the time to set aside childish things and become a real employable adult. It rings alarm bells in employers’ heads if you can’t tell the difference between what the public should see and what should remain between you and your friends, so make this a priority.
A personal brand shouldn’t be all of you, it should be the best of you.
Facebook’s privacy settings will allow you to hide certain things individually. With Twitter and other platforms, you may wish to consider a business and personal account. Otherwise, just be careful what you post.
Start by following and liking accounts that resonate with you and interact with them.
The only way to stay relevant is to be relevant, after all. Twitter is great for this. In this situation, your competitors aren’t necessarily your enemies. If you see someone creating the kind of content you want to see or create yourself, go out of your way to support them. Like them, follow them, and share on your own pages. Who knows? This might lead to a partnership down the line.
Next, start creating your own original content.
To mark yourself out from the millions, you need to start creating things that people come only to you for. If they can get the same kind of content elsewhere in a format that appeals to them, they will. Make something that’s unique to you, and people will return again and again to consume it. Have a particular art style? Post your masterpieces regularly. Like to write about a particular subject? Tie yourself to it and inject your own personality in.
Make something that’s unique to you, and people will return again and again to consume it.
The key here is constantly and regularly updating your channels with original content. If you’re a student, motivate yourself to create by joining similar societies. Write for your student newspaper, start a video blog with friends, get involved in raising and giving – all of this makes for great social content.