Digital Marketing Apprentice Astbury Collections Ltd

Astbury Collections Ltd · Competitive · Lincoln
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This is a great opportunity for an ambitious individual to develop within a fast-paced environment and work closely with our experienced Owner, the Sales and Marketing Director.

You will be given a hands-on role from day one with constant training to develop your skills with the long-term aim of enhancing your skills. Over time you will be given greater ownership of the marketing, advertising, and PR of the company.

The Evercreatures office is situated in Alford, Rural Lincolnshire, which is 45 minutes from the City of Lincoln.

Your duties and responsibilities in this role will consist of:

Breakdown:

Google and Bing PPC:

  • Identifying Keyword Volumes
  • Planning/ Running/ Testing PPC campaigns
  • Optimising product feeds and running Google Shopping campaigns

Manage Social Media Channels:

  • Running Facebook and Instagram Advertising Campaigns
  • Growing the user base across social channels
  • Identifying and creating Reels for Instagram

Google Analytics:

  • Track and analyse the various marketing channel to see which campaigns are performing, and update campaigns accordingly

Affiliate Marketing:

  • Measure results and optimise promotions accordingly
  • Negotiate and find new promotions on a consistent basis

Product Marketing:

  • Identify brands that would add to the turnover of the company
  • Market products on all channels to increase turnover

Distributor/Agent/Retailer Marketing:

  • Identify marketing possibilities to increase brand awareness to wholesale accounts
  • Work with Agents, Retailers and European Distributors to ensure the brand message is communicated successfully

Blogging and Influencer Marketing:

  • Creating and identifying blog and vlog posts to better market the company
  • Find and nurture Influencers and collaborators to create valuable User Generated Material that can be used to better market the company

Design and Print:

  • Work with the Design Agency and other agencies to create and distribute Point of Sale for retailers
  • Instruct and work with the design agency to create and prepare visuals for our online/social channels

Job:

  • Fast growing brand selling online, wholesale and distributing other brands
  • Key focus to increase the online awareness of the brand
  • Learn and develop across PPC, SEO, social media, email marketing, copywriting and affiliate marketing
  • Based on the East coast of Lincolnshire
  • Learn on the job with an experienced professional and gain a recognised industry qualification through Estio Training

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Requirements and prospects

Desired skills

  • Google Ads and/or Bing Ads experience advantageous
  • Understanding and use of Google/Bing Ads Editor desirable
  • Some knowledge on how to use Google Analytics
  • Ability to develop and implement PPC strategies (desirable)
  • Knowledge of other digital marketing fields such as SEO, email marketing and web development
  • How to use social media as a marketing campaign to promote growth in revenue for the company
  • Planning and implementing elements of a Marketing Strategy
  • Excellent time and organisational skills

Personal qualities

  • High level of grammatical skills to communicate with colleagues and clients
  • An analytical mind to process data and apply learnings
  • Ability to use their own initiative to grow their accounts
  • A positive and calm attitude to cope with pressurised situations

Desired qualifications

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and maths).

Future prospects

The role offers long term security and the opportunity to progress into a permanent position.

Things to consider

Apprentices are paid for their normal working hours and training thats part of their apprenticeship (usually one day per week). For more information please visit: https://www.gov.uk/national-minimum-wage-rates

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About the employer

Evercreatures is a fast growing fashion retailer, wholesaler and distributor. The company manufactures and imports footwear, whilst also retailing B2C and B2B. The company markets and advertises via paid search, paid social, shopping, display advertising, affiliate marketing whilst also marketing direct to businesses via direct marketing and an agent network.

Employer

Astbury Collections Ltd

Address

Unit 1

Farlesthorpe Road, Farlesthorpe Road

Alford

LN13 9PS

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Training

Training provider

Estio Training

Applications for this apprenticeship are being processed by Estio Technology Recruitment Ltd

Contact

Josh Ankers 01133 500333 josh.ankers@estio.co.uk

The Estio Training programme gives people the opportunity to get experience in the IT industry whilst still employed in a real paid job with no cost or debt.

Learners will receive six weeks of intensive training. Whilst in the workplace, apprentices will also receive continual coaching, help and guidance from a dedicated Skills Development Coach who will be there to ensure that they get the most from their work experience.

This apprenticeship will give you a Level 3 Digital Marketer Standard with training in areas such as:

  • Functional skills, maths Level 2 and English Level 2
  • Principles of Coding
  • Marketing Principles
  • Digital Marketing Business Principles with E-Commerce
  • Video and Imaging Software

Some of these modules will include an option to take an examination in order to receive a professional certificate.

  • Understanding and use of Google/Bing Ads Editor desirable
  • Some knowledge on how to use Google Analytics
  • Ability to develop and implement PPC strategies (desirable)
  • Knowledge of other digital marketing fields such as SEO, email marketing and web development
  • How to use social media as a marketing campaign to promote growth in revenue for the company
  • Planning and implementing elements of a Marketing Strategy
  • Excellent time and organisational skills

Personal qualities

  • High level of grammatical skills to communicate with colleagues and clients
  • An analytical mind to process data and apply learnings
  • Ability to use their own initiative to grow their accounts
  • A positive and calm attitude to cope with pressurised situations

Desired qualifications

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and maths).

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