What is Marketing & Media?
The marketing industry can be broken down into three main subsets: marketing, public relations (PR), advertising. Your typical marketing role is quite broad, particularly in smaller companies, and will feature a little bit of all of these – just how much depends on your job title. Jobs might also involve elements of planning, promotion, market research and media relations. The general objective of each different area of the industry is to develop and enhance public interest in a brand, organisation, person or product.
Marketing and media essentially exist at the junction of data and imagination. Creativity is important but the industry would not be able to function without essential research, planning, and strategy. Your typical person working in marketing is highly organised, energetic and has excellent communication skills. We’ll dive into the specific skills you need a little later on.